Email continues to be one of the strongest venues for communicating with prospective families. Here are the 5 best reasons why this is true:
- PERSONAL: People still check their inbox for personalized messages. Parents are likely getting emails from their teacher in public school, from their church, and from other news items they have subscribed to. Not to mention emails from their friends. Admittedly, Facebook or other social platforms allow direct messages, but for anything of length, email is where people turn to.
- INTIMATE: Social media reaches people with a mass message but people’s inboxes are private and intimate. People “feel” like the message is sent to them (even if it is a message sent to a larger audience).
- HIGHER VISIBILITY: Facebook’s revenue generating emphasis keeps people from seeing your posts. There is a much higher chance of someone seeing your message in their email in their inbox. Plus, (more…)
Most likely your school is gearing up for your next marketing and admission season. The effort to recruit and find new families is so important to the life of the school (and to your school’s budget!) We even addressed this in the recent two-part series “Attracting the Right Kinds of Families to Your School” in podcast episode #24 and #25. In episode #26, we also got a little more specific into what types of content marketing you should be producing to capture the attention of these targeted family segments.
In this episode, we talk about a number of fresh ideas you can use BEFORE, DURING and AFTER your next Open House, Preview Night, or other Admission event on your campus.
SHOWNOTES: (more…)
As your marketing and admission season ramps up, you will likely place advertisements in local magazines and newspapers (and for some of you, you may also pay to advertise on Facebook as well.) Here are 5 tips to make your advertising more effective: (more…)
“Better” is never a differentiator. If you think you have a “better” school because you “teach better” or provide “better classroom experiences” or “better prepare your student for college” – well, I’m suggesting you are wasting your breath. (more…)
Still one of the best ways to market your school is the consistent use of email marketing. “I don’t think our emails garner much attention,” you might suggest? In another recent post, I suggest a few important reasons why your school’s current email marketing system is NOT working well.
The point of great content is to make your case inside somewhat neutral content (heavily slanted toward your school’s greatness, but not overly promotional) while capturing the prospective’s email address in the process. This ensures you grow your email list which allows you to reach a greater number of people.
Below I categorize the headlines to give you different ways to think about this kind of content. In this article, I offer some ideas for magnetic opt-in content that your prospective families will crave and click on: (more…)
