School marketing podcast #24: Part 1 of 2: Content Marketing - Attract the Right Kinds of Families to Your School

Stop the interruptive approach to marketing that is so self-promoting!  Your audience is likely ignoring your traditional marketing pieces.  With highly targeted, high value content, you publish content that addresses your audience’s need, problem, pain, frustration or fear.  This is a great way to grow your opt-in list as well as build trust.

In Part 1 of this 2-part series, we talk about:

  • What is content marketing?
  • Why do we need to be using content marketing?
  • What are the 3 most popular types of content?

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