School marketing podcast #25: Part 2 of 2: Content Marketing – Attract the Right Kinds of Families to Your School

School marketing podcast #25: Part 2 of 2: Content Marketing – Attract the Right Kinds of Families to Your Christian School

In Part 1 of this series on content marketing, we argued that schools should stop the interruptive approach to marketing that is so self-promoting! Your audience is likely ignoring your traditional marketing pieces. With highly targeted, high value content, you publish content that addresses your audience’s need, problem, pain, frustration or fear. This is a great way to grow your opt-in list as well as build trust.

In Part 2 of this 2-part series, we talk about:

Review: What is content marketing?
Review: Why do we need to be using content marketing?
Review: What are the 3 most popular types of content?
What tools to use to create content?
Collaborating with your team to create content
Using a calendar ensures your content is created when you need to use it
How targeted, high-value content will help you grow your email list!

SHOWNOTES:

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TOOLS MENTIONED IN EPISODE #25

PUBLISHING:

If you want a dynamic website, make sure you create (or contract with a designer who will create) with WordPress.org (self-hosted site; I would not recommend WordPress.com which is a free version, but very limited)
In terms of hosting, we recommend HostGator
Ebooks – we use Word (PC) or InDesign (Mac) – then convert it to a PDF

AUDIO: