Recently Facebook updated it’s policy regarding contests and promotions. In the past, for example, (to be “legal” under Facebook’s guidelines and policies), you were not allowed to ask people to LIKE your page and then make them eligible for a prize or giveaway. Well that has all changed. Click here to see Facebook’s announcement.
We’ve put together a series of articles and resources to help you navigate through this change (more…)
The title of this post is: “Why you NEVER want to drive prospective families to landing pages on your school website!”
Surprisingly odd title, isn’t it, consider I’m a guy who consults private schools in best practices regarding marketing and social media.
So why do I say you should NEVER drive prospective families to landing pages on your school website?
Because there’s a better place to send them. Want to know where? (more…)
Private schools are continuing to seek out ways to differentiate and showcase their uniqueness. As you market your school to prospective families, just in the same way you wish to make a strong first impression at your Open House event or Preview Night, make sure your Facebook Page is an impressive first impression as well.
The above image is a sample of how a private school could do a creative Timeline cover to have some fun and showcase the personality of the school. The custom tabs in the image (WANT A TOUR? / WANT MORE INFO? / WATCH OUR VIDEOS) allow you to drive new fans to specific custom landing pages (learn how to use the specific URLs of these landing pages on Facebook).
Giving prospective specific action steps increases the amount of time they stay on your page. In marketing, you never want to let the prospective family wander in and try and figure out what you are about. You take the lead, showcasing your school’s best features, and driving them to an action/commitment step!
To understand further their significance of your school, watch the video below: “The Importance of Custom Facebook Pages for Schools”:
(NOTE: This post contains content that may be outdated. If you have questions about a custom Facebook page for your school, email Donny by clicking here)
By clicking the image at the top of this post (or just click here), you will see a new custom Facebook page that we recently did for The Woodlands Christian Academy in the north Houston area. On the enlarged image, you’ll also see our own Facebook page and some highlights of how we customized our page. This will give you a taste of all the possibilities for your custom Facebook page! And be sure to watch the video above to that explains the importance of having a custom Facebook page.
Here are some of the things you can do when we customize your page:
These custom landing pages act as a “mini-website” for some, and for others, it may be a more dynamic representation of who you are! When prospective families are searching for private schools, don’t you want your FIRST IMPRESSION to be a powerful one?
Through the end of Novtember, you can get all of the above for $150 off the normal price! Use promo code: YSM600 (this promotion is no longer available)
PS – did you know that a recent article claims that 50% of prospectives value your Facebook Page over your website! Read the full article here . . .
When we are talking about how to get more visibility to your school’s Facebook page, you need to understand EdgeRank. Launched 2 years ago (although most people still have no idea what it is), EdgeRank is an algorithm that ranks objects in the Facebook News Feed. Pages with high EdgeRank Scores will be more likely to show up in the news feed than Pages with low EdgeRank Scores.
EdgeRank is made up of 3 variables:
Understanding EdgeRank is vital, but if you are still saying, “I don’t get this!” then, you are not alone. To help us out, here are 3 more resources you may find helpful in understanding EdgeRank and the impact it is on your school’s Facebook page:
Finally I’ll let someone take a shot at teaching you more on video [watch the 11 min video]:
*OK, admittedly, this video can leave you overwhelmed, but don’t be! We can coach you through this – contact us today!
