Recently, I posted a blog article entitled, “One of the best reasons to post pictures of your school on Facebook.” Last summer (wow, I can’t believe we’re at the end of the school year already!), I suggested, “11 Things To Post on Facebook During the Dog Days of Summer” which has been one of our more popular posts.
Photos play a huge part in your school’s marketing. Are you using them wisely, strategically and effectively?
Just this week, Enrollement Catalyst’s Dr. Rick Newberry released a new article worth your look:
“Four Photo Strategies to Tell Your School’s Story“
In Texas, we enter yet another week of state-level standardized testing, known now in our state as STAAR (State of Texas Assessments of Academic Readiness).
For many parents of public school students, this is a dreaded week. As a parent of a very bright 3rd grader, I can tell you he is very anxious about it. Our child’s public elementary school is one of the best in the area, and he has a great teacher and wonderful administrative personnel. But STAAR week is a downer for most public school families.
Here are 5 ways you can turn this into a marketing opportunity: (more…)
This is an informative archived webinar from Hubspot (an excellent source of content!) The presentation is geared toward a university-level audience, but I think private Christian schools can equally benefit from the material presented.
– Randy
Your school’s academic offering is not a differentiator. It’s just not. The public school down the street can teach your students to read, write and do arithmetic. (Sure, you think that you do it “better” but “better” is never a differentiator – NEVER). If it’s not tremendously different than what a family can find at the public school two blocks away from their house, then you’ll never create life-long families for your school.
In order to cultivate an atmosphere of referrals and word-of-mouth and to ensure loyal retention, you must be intentional about fostering a remarkable consumer experience for each family at your school. Consumers consume alot of things, but they don’t repeat or refer unremarkable experiences. They won’t continue to give you $10K+ (per child) if the experience is not truly remarkable.
Highlighting your school’s unique experience can be masterfully created in a different ways, but sometimes the experience can be pretty basic (but often overlooked). (more…)
We got ad space
Yes, we do!
We got ad space
How ’bout you?
via adsoftheworld.com
Most of the articles on this site steer you toward ideas on marketing your school (you know, for the ultimate purpose of growing your family base and improving retention rates) – but looking at a few recent blog posts that I came across on Twitter, this idea of “revenue-generation-in-schools” intrigued me.
How far will your school in capturing ad revenue? Asking outsiders to pay for advertising space is not a new thing in schools, but with schools (public and private) tightening belts, some schools are exploring some new areas of ad revenue generation.
But at what cost? (more…)
I was with a Christian school in a Houston-area suburb yesterday. We talked for 2 hours and shared alot of ideas. When I returned home, I got another inquiry from another school in Texas. As stated in their email, they articulated their needs:
- Ideas
- Results
- On a low budget
I don’t think it’s the best way to develop your marketing for your school (creating and owning your unique marketing strategy for your school is the best way), but we can learn a few things from businesses around us. So I found 3 content pieces that might help offer a few ideas:
Marketing lessons from Coca-Cola
Marketing Lessons from Starbucks
Finally, Rick Newberry of Enrollment Catalyst, offers “Private School Marketing Lessons from a Restaurant on Captiva Island.” Interesting read from Rick – hope you get a few nuggets you can put into practice today!
~ Randy
* Our blog will have to go on hiatus for 2 weeks as we focus on a few school client projects and travel overseas for mission work. We’ll be back later in the month!
