School marketing podcast returns in September!
After a summer hiatus, we are gearing up for the return of the School Marketing Podcast! Here’s some of the topics we will include in our episodes: (more…)
Don’t just put the pretty people in the photos at your school!
Parent to complaining to another parent: “I just didn’t think we mattered to that school. My kids never showed up on the Facebook page nor anywhere on the website. They were not the top athlete, the 4.0 scholar, nor the best in theater. It seemed like it was always the same “pretty people” kids that got their pictures taken. I just got tired and transferred to nearby school where we feel just as important as everyone else.”
This was what one parent told me at a private school last year in the Dallas-Fort Worth area. She regretted leaving the previous school because she had graduated from high school from that same school). But her pain and frustration was real. (more…)
School marketing podcast #16: Pinterest Part 2 – Strategy
Se continue our series on how private / Christian schools should be using Pinterest in their marketing strategy (click here if you missed Part 1?). See the shownotes below for links to various boards.
Time [14:29]
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SHOWNOTES:
- Follow Your School Marketing on Pinterest.
- Specifically follow our boards like Private Schools Pinning, Parent Articles, Schools & Social Media, and boards about recruitment, retention and referrals (what we call the 3 Rs of school marketing).
- Read about Oreo’s Instagram strategy during the Super Bowl.
- See the tweet that Oreo sent out during the blackout during the Super Bowl 2013 (“You Can Still Dunk in the Dark“).
- Read this recent article: “Turn Your School’s Pinterest Account into an Effective Marketing Tool”.
- Get your FREE DOWNLOAD: “47 Super Social Media Tips“!
IMPORTANT NOTES:
- See below or click here for more PODCAST episodes.
- Suggest a TOPIC or GUEST for the school marketing podcast.
- If you have a question or comment about this episode or any of our school marketing podcast shows, leave us a VOICEMAIL.
- Review our podcast in iTunes – your positive feedback tells other school marketing, admission and communication professionals that this is worth their time (remember, most podcast episodes are only 14 min and 29 seconds long!)
- Click here to listen to Part 1 of the Pinterest Podcast
- To subscribe to the school marketing podcast, click on the image below:
School marketing podcast #14: Does Your School Have a Visual Content Strategy
Does your school have a visual content strategy? Learn why you need one and some of the reasons it is important when dealing with Facebook, Pinterest and Instagram.
Time [14:29]
___
SHOWNOTES:
- Follow Your School Marketing on Pinterest
- Specifically follow our boards like Private Schools Pinning, Parent Articles, Schools & Social Media, and boards about recruiting, retention and referrals (what we call the 3 Rs of school marketing).
- Read our guest article: “2 Easy Steps to a Visual Content Strategy.”
IMPORTANT NOTES:
- See below or click here for more PODCAST episodes
- Suggest a TOPIC or GUEST for the school marketing podcast.
- Review our podcast in iTunes – your positive feedback tells other school marketing, admission and communication professionals that this is worth their time (remember, most podcast episodes are only 14 min and 29 seconds long!)
- To subscribe to the school marketing podcast, click on the image below:
Does your school have a visual content strategy?
Does your school have a visual content strategy? Nowadays, you are probably aware that the social world is heavily focused on the “visual” representation of the events of your school. Are you using Pinterest, Instagram, Flickr, Facbeook photos, or Twitter pics to showcase all the events at your school?
Besides just snapping photos, your school must have a visual content strategy in order to optimize the use of pictures. Your families (current and prospective) are very visual and the integrated world of social media is highly visual. How visual is your online content? In a recent guest article on a nationally-recognized small business forum, I was invited to share the important elements of having a visual content strategy. I think you can easily make the translation to having a visual marketing strategy for your school.
I invite you to read the full article: “2 Easy Steps to a Visual Content Strategy.”
-Randy
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