Keeping Families Interested – Give ‘Em High-Value Content

In your marketing, you are obviously needing to target specific demographics. You need to address the needs/pains/frustrations/fears of our audience – but who is your audience?

  • Prospective families
  • Returning families

When developing your magnetic content (the kind of content that draws people to your site and school), think of creating/capturing content that is exciting for prospective new families, but also things that current families will find worth sharing, repeating and passing on to their friends.

Consider content, especially in this day, that can be passed along in an email, shared on Facebook or talked about at church on Sunday.

Here’s a good article on the kinds of content you need to share.

-Randy

Christian School Marketing – Patriotic Video

This is awesome – what talent from Peoria Christian School! This is the kind of content you need to capture at your school’s programs. They make great content to share on YouTube, Twitter and Facebook. Not only do parents (and sometimes older students) share it on their profile, but friends and proud grandparents could share as well. Word-of-mouth social marketing at its best!

Happy 4th of July!