During the holiday season, there are countless opportunities for students in your school to draw, sing, or perform to celebrate the Christmas season. But when the video is done or the curtain falls, what will come of such rich student-generated content? (more…)
Just a few days ago, I bragged on schools for incorporating user-generated content into your social marketing efforts. Friends share friends’ stuff!
Now, a new video is popping up all over education-related blogs and anyone who loves creative activity in the classroom. I know the intent was not likely to drive almost a half-million hits (at the time of this writing), but it was more likely to keep the students awake in class! Seriously, I applaud the teacher for utilizing a creativity in his classroom.
Beyond the innovative classroom instruction, there is so much social marketing potential here – as all these hits translate to positive SEO juice for your site, and it is social candy for your Facebook and Twitter account. When your staff or students use video content in innovative ways, people like to watch!
– Randy
I love user-generated content – especially those done by students of your school (of course, this STAFF-produced video from a school in Texas is pretty cool, too!) A few reasons why this is such high-quality content:
The idea for this post stems from a recent article by Brendan Schneider, Director of Admission & Financial Aid at Sewickley Academy in Pennsylvania. Brendan gave a student this assignment with a simple guidelines and the result is pretty phenomenal. Read Brendan’s post and watch the results for yourself!
PS – Here’s a student-created video from a local student at a private Christian school in Colleyville, Texas – pretty impressive! This was not intended as “school marketing” content, but the word-of-mouth buzz happens because they school gets to showcase the creative talent of one of their students. I found it posted on the school’s Facebook page.
Your school’s academic offering is not a differentiator. It’s just not. The public school down the street can teach your students to read, write and do arithmetic. (Sure, you think that you do it “better” but “better” is never a differentiator – NEVER). If it’s not tremendously different than what a family can find at the public school two blocks away from their house, then you’ll never create life-long families for your school.
In order to cultivate an atmosphere of referrals and word-of-mouth and to ensure loyal retention, you must be intentional about fostering a remarkable consumer experience for each family at your school. Consumers consume alot of things, but they don’t repeat or refer unremarkable experiences. They won’t continue to give you $10K+ (per child) if the experience is not truly remarkable.
Highlighting your school’s unique experience can be masterfully created in a different ways, but sometimes the experience can be pretty basic (but often overlooked). (more…)
via adsoftheworld.com
Most of the articles on this site steer you toward ideas on marketing your school (you know, for the ultimate purpose of growing your family base and improving retention rates) – but looking at a few recent blog posts that I came across on Twitter, this idea of “revenue-generation-in-schools” intrigued me.
How far will your school in capturing ad revenue? Asking outsiders to pay for advertising space is not a new thing in schools, but with schools (public and private) tightening belts, some schools are exploring some new areas of ad revenue generation.
But at what cost? (more…)
More and more private schools are exploring how to integrate technology into their classroom. They are exploring ways to use online tools, internet games and social media to expand ideas and create innovative solutions. Whether it’s a tablet program, MacBooks, or iPads in the classroom, administrators are seeing this as a marketing weapon.
Here’s a great video of one school in Iowa who is capturing the enthusiasm of their students and the school’s technological initiatives.
