In your marketing, you are obviously needing to target specific demographics. You need to address the needs/pains/frustrations/fears of our audience – but who is your audience?
- Prospective families
- Returning families
When developing your magnetic content (the kind of content that draws people to your site and school), think of creating/capturing content that is exciting for prospective new families, but also things that current families will find worth sharing, repeating and passing on to their friends.
Consider content, especially in this day, that can be passed along in an email, shared on Facebook or talked about at church on Sunday.
Here’s a good article on the kinds of content you need to share.