Karen Klein’s terrible harassment at the hands of some teenagers made world news this summer. Viral videos with millions of hits and over $600,000 raised on her behalf through social media made this one of the summer’s hottest topics.
The problem: it’s summer – and no one is at your school to talk about it.
While I’m certain some administrators may react with “that doesn’t happen at our school” or “families often misuse that term“, the reality is that it is an issue on the minds of families. And news stories like Klein’s only make parents feel more concerned for their children while at school (and the target of this bullying was an adult).
This is why bullying is a marketing issue. Families are exploring where they can send their children for a quality education in a safe environment. In terms of “bullying”, here are 5 things your marketing team should address as school begins next month: (more…)
When it comes to your school’s website, is it:
- all about YOU?
- all about THEM?
It’s easy to try and imagine every bit of information you think a prospective family might want to know about your school. The only problem is that (more…)
The internet world is finicky. Normally when Facebook announces a revolutionary change, the overwhelming feedback in my newsfeed is negative. Most people, including Facebook page admins, are still adjusting to the changes in the Timeline announced previously this spring. And there are still many complaints.
Now this week, Facebook announces two significant modifications: FB page admin roles and scheduling posts. Today’s post will deal with the former; we will pick up the latter next week.
While the social media bandwagon is thrilled with the FB admin roles (and most of the big “gurus” out there are super giddy with nothing negative to say), I question how the new FB page admin roles will help your school. (more…)
Recently, I posted a blog article entitled, “One of the best reasons to post pictures of your school on Facebook.” Last summer (wow, I can’t believe we’re at the end of the school year already!), I suggested, “11 Things To Post on Facebook During the Dog Days of Summer” which has been one of our more popular posts.
Photos play a huge part in your school’s marketing. Are you using them wisely, strategically and effectively?
Just this week, Enrollement Catalyst’s Dr. Rick Newberry released a new article worth your look:
“Four Photo Strategies to Tell Your School’s Story“
In Texas, we enter yet another week of state-level standardized testing, known now in our state as STAAR (State of Texas Assessments of Academic Readiness).
For many parents of public school students, this is a dreaded week. As a parent of a very bright 3rd grader, I can tell you he is very anxious about it. Our child’s public elementary school is one of the best in the area, and he has a great teacher and wonderful administrative personnel. But STAAR week is a downer for most public school families.
Here are 5 ways you can turn this into a marketing opportunity: (more…)
