In April 2013, I had the opportunity to attend the #EdSocialMedia Summit 2013 at the Walnut Hill School for the Arts in Natick, MA, just outside of Boston. In this episode, I will share highlights and takeways from the various speakers who offered practical tips on social media for K12 and HigherEd environments.
I linked to most of the speakers in the shownotes, along with some videos to watch.
– Randy Vaughn (follow me on Twitter: @schoolmktg
Time [14:29]
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SHOWNOTES: (more…)
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For schools not on Pinterest (now or never), it is still essential to consider your school’s visual strategy because parents and prospectives may want to pin your stuff! So even if you have no plans on pinning yourself, be sure and offer them strong pinnable visuals on your web pages, in blog posts and throughout your site that can be pinned (having a quick “Share” button with a Pinterest option is essential). You can also create strong video content on YouTube that can be pinned as well.
Read: A Pinterest strategy without pinboards
In order to significantly increase your retention rate, you have to cultivate “loyal ambassadors” in your school. In this podcast episode, we begin a 2-part series on creating a culture throughout the year to ensure you have the highest retention rate as possible, and that your current families are enthusiastically spreading the word about your school.
In this episode of our school marketing podcast, we share some ideas on RETENTION.
Time [14:29]
UPDATE: To hear Part II, click here
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IMPORTANT NOTES:
- See below or click here for more PODCAST episodes
- Suggest a TOPIC or GUEST for the school marketing podcast.
- To subscribe to the school marketing podcast, click on the image below:
Schools hear alot from marketing folks about using Facebook, Twitter and YouTube. But what about other innovative, yet lesser known, marketing tactics?
In this episode of our school marketing podcast, we share some of those ideas.
Time [14:29]
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IMPORTANT NOTES:
- See below or click here for more PODCAST episodes
- Suggest a TOPIC or GUEST for the school marketing podcast.
- To subscribe to the school marketing podcast, click on the image below:
