Seems like many private schools have an interest in Pinterest. Independent schools and Christian schools are asking “how can we use Pinterest in our marketing strategy?” In a two-part series, we first talk about how we use Pinterest to help your school marketing. See the shownotes below for links to various boards. And click here to go to Part 2.
Time [14:29]
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SHOWNOTES:
- Follow Your School Marketing on Pinterest
- Specifically follow our boards like Private Schools Pinning, Parent Articles, Schools & Social Media, and boards about recruitment, retention and referrals (what we call the 3 Rs of school marketing).
- Read our recent article: “Shareable Content is King”
IMPORTANT NOTES:
- See below or click here for more PODCAST episodes
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- Click here to go to Part 2 of this Pinterest Podcast
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Does your school have a visual content strategy? Nowadays, you are probably aware that the social world is heavily focused on the “visual” representation of the events of your school. Are you using Pinterest, Instagram, Flickr, Facbeook photos, or Twitter pics to showcase all the events at your school?
Besides just snapping photos, your school must have a visual content strategy in order to optimize the use of pictures. Your families (current and prospective) are very visual and the integrated world of social media is highly visual. How visual is your online content? In a recent guest article on a nationally-recognized small business forum, I was invited to share the important elements of having a visual content strategy. I think you can easily make the translation to having a visual marketing strategy for your school.
I invite you to read the full article: “2 Easy Steps to a Visual Content Strategy.”
-Randy
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Recently, I posted a blog article entitled, “One of the best reasons to post pictures of your school on Facebook.” Last summer (wow, I can’t believe we’re at the end of the school year already!), I suggested, “11 Things To Post on Facebook During the Dog Days of Summer” which has been one of our more popular posts.
Photos play a huge part in your school’s marketing. Are you using them wisely, strategically and effectively?
Just this week, Enrollement Catalyst’s Dr. Rick Newberry released a new article worth your look:
“Four Photo Strategies to Tell Your School’s Story“
