PODCAST: Part 1 – Creating Loyal Ambassadors – Retention

Private / Christian School Marketing Podcast - Marketing Twins - Randy Vaughn - Donny Vaughn

In order to significantly increase your retention rate, you have to cultivate “loyal ambassadors” in your school.  In this podcast episode, we begin a 2-part series on creating a culture throughout the year to ensure you have the highest retention rate as possible, and that your current families are enthusiastically spreading the word about your school.

In this episode of our school marketing podcast, we share some ideas on RETENTION.

Time [14:29]

UPDATE:   To hear Part II, click here

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IMPORTANT NOTES:

  1. See below or click here for more PODCAST episodes
  2. Suggest a TOPIC or GUEST for the school marketing podcast.
  3. To subscribe to the school marketing podcast, click on the image below:

Private School Marketing Podcast

 

PODCAST: Schools & Social Media Tips: Unknown Yet Innovative Tactics

Private / Christian School Marketing Podcast - Marketing Twins - Randy Vaughn - Donny Vaughn

Schools hear alot from marketing folks about using Facebook, Twitter and YouTube.  But what about other innovative, yet lesser known, marketing tactics?

In this episode of our school marketing podcast, we share some of those ideas.

Time [14:29]

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IMPORTANT NOTES:

  1. See below or click here for more PODCAST episodes
  2. Suggest a TOPIC or GUEST for the school marketing podcast.
  3. To subscribe to the school marketing podcast, click on the image below:

Private School Marketing Podcast

 

PODCAST: What Should Schools Post on Facebook?

Private / Christian School Marketing Podcast - Marketing Twins - Randy Vaughn - Donny Vaughn

The #1 question we get from private schools, Christian academies, and admissions/communications professionals is this:

“What do I post on Facebook?”

In this episode of our school marketing podcast, we share ideas to help you know what to post so that your current families, and the many prospective families watching your news feed, stay with you for a long-term Facebook relationship.

IMPORTANT NOTES:

  1. See below or click here for more PODCAST episodes
  2. Suggest a TOPIC or GUEST for the school marketing podcast.
  3. To subscribe to the school marketing podcast, click on the image below:

Private School Marketing Podcast

PODCAST: Schools & PR: Case Study from a Student Protest Gone Right with guest, (@vedo) Richie Escovedo

SCHOOL MARKETING PODCAST: Schools & PR: Case Study from a Student Protest Gone Right with guest, (@vedo) Richie Escovedo

In the continuing pursuit of on-demand content for school administrators, admissions professionals and marketing and communication directors for private schools, we launch the next episode of the school marketing podcast.  In this episode, I talk with Richie Escovedo, Director of Media and Communications for the Mansfield ISD.  You’ll hear Richie share ideas of “aggressively monitoring the conversation” and “growing bigger ears.”  I think you’ll learn alot from this case study from a “student protest gone right”!  As well, hear Richie share practical tools on using social media in the education world and how some of the roles and functions of the PR professional relate to positions on a baseball team.

Twitter:  @vedo

Blog:  nextcommunications.blogspot.com

Richie’s Suggested Twitter Hashtags:  #HAPPO, #HAPPODFW (Dallas/Ft.Worth), #PR20chat, #prstudchat, #prsa

BIO:  Richie is a communications/PR professional with experience in educational and non-profit settings. He specializes in communication planning, branding and identity, community engagement, and media relations.

This husband and father of two from Fort Worth believes in education and the integral need for effective and open communication. Richie is also focused on helping blossom the social media interest and network within the Dallas/Fort Worth area.

Click on the “+” sign below to play the 25-minute episode.

SCHOOL MARKETING PODCAST: Schools & PR: Case Study from a Student Protest Gone Right with guest, Richie Escovedo

 

IMPORTANT NOTES:

See below or click here for more PODCAST episodes

To suggest a TOPIC or GUEST for the school marketing podcast, click the button below:

Private School Marketing Podcast