PODCAST: Part 1 – Creating Loyal Ambassadors – Retention

Private / Christian School Marketing Podcast - Marketing Twins - Randy Vaughn - Donny Vaughn

In order to significantly increase your retention rate, you have to cultivate “loyal ambassadors” in your school.  In this podcast episode, we begin a 2-part series on creating a culture throughout the year to ensure you have the highest retention rate as possible, and that your current families are enthusiastically spreading the word about your school.

In this episode of our school marketing podcast, we share some ideas on RETENTION.

Time [14:29]

UPDATE:   To hear Part II, click here

___

IMPORTANT NOTES:

  1. See below or click here for more PODCAST episodes
  2. Suggest a TOPIC or GUEST for the school marketing podcast.
  3. To subscribe to the school marketing podcast, click on the image below:

Private School Marketing Podcast

 

School Marketing Retention Idea: Saying Thank You!

Private School Marketing - Retention - Thank You NoteIn an upcoming episode on our private school marketing podcast, we are talking about retention and the efforts it takes to cultivate “loyal ambassadors.”

Today, I read 2 articles to encourage your school retention efforts:

  1. What can we do to encourage our families to re-enroll early? (by Rick Newberry of Enrollment Catalyst)
  2. Increasing Student Retention – The Power of “Thank You” (Hyatt Bolden of The Ratner School in Pepper Pike, OH)

The article by Bolden reinforces how simple efforts play such an important role in cultivating an environment where families return year after year (loyal) and they talk enthusiastically about your school to their friends as if they were on staff with the school’s marketing department (ambassadors)!

To learn more about retention ideas, download the free ebook, “3 Rs of School Marketing” at the bottom of our website.  It’s FREE!

-Randy