School Marketing Podcast #38: Word of Mouth Marketing Ideas

Word-of-mouth is commonly mentioned as the #1 source of referrals at every Christian school I work with.

Word-of-mouth marketing is also commonly mentioned as the #1 area of marketing private schools would most likely to learn more about.

In this episode, we answer two similar questions about getting more word-of-mouth conversations going with parents.  We also address the need for a parent ambassador group to encourage more word-of-mouth marketing at your school.

See our shownotes at the conclusion of this post.

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    1. 9 Steps Coaching Program – 10-month program
    2. Ask Randy any question about marketing your school!
    3. Andy Sernovitz’s book, “Word of Mouth Marketing” – click link to buy via Amazon
    4. Dr. Rick Newberry – Enrollment Catalyst
    5. John Jantsch (episode #34) – click to buy via Amazon John’s best-selling book on referral marketing
    6. Jonah Berger – author of “Contagious: Why Things Catch On” (great read about viral word-of-mouth marketing)
    7. See below or click here for more PODCAST episodes.
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    9. Suggest a TOPIC or GUEST for the school marketing podcast.
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