Who determines your school’s online reputation? Do you control this? What about those things said about your school online?
Managing your school’s online reputation requires diligence, not just a casual glance from time to time. You spend thousands of hours and dollars to project your school’s perfectly crafted brand messaging, attempting to communicate your school’s value with the needs of prospective families. But do you have control over all that is said? In one fell swoop
Here are 3 common areas where negative comments can affect your online reputation:
- Online Review Sites – whether it is GreatSchools.org, your Google listing, or perhaps some other site like Yelp, people have a forum to say pretty much whatever they want (more…)