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Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell powerful stories of your school’s ability to produce top graduates who are ready to change the world!
However, like many campus events only witnessed by insiders (current families), many marketing opportunities are missed. When prospective families, your ideal target audiences and investigating students want to learn about your school, you need evidence to prove every claim you make on your website. Families are too sophisticated (and appropriately suspicious) of “marketing speak” they see on your brochures or website. They want validation. Highly emotional moments in the life of your school offer numerous opportunities for evidence.
In my recent guest article on EdSocialMedia.com, I mention some marketing opportunities you may have overlooked at your recent graduation event.
**UPDATE**
– in the commencement program, have a full page dedicated to the cumulative amount of scholarship money awarded to the graduating class and from what universities such money came. This is powerful evidence of the type of scholar produced by your school!
Click to read: “Marketing Fail: 7 Opportunities You Missed at Graduation”
Learn more about our Enrollment Marketing Roadmap PLUS+ to get your enrollment strategy back on track!
Keeping Custom School T-Shirt Costs Low [by Eric Uzelac of TheShirtPrinter.com]
Often we find that many design custom T-shirts only to find that it won’t be cost effective for their budget. Here are a few tips that will help you make your own T-shirt in the most cost effective manner possible.
- Tip #1. Order your custom tee shirts in large volumes when possible. Printing custom t-shirts is like printing business cards, newspapers, or any variety of items, the cost is in the set up. As such, the higher the quantity of custom apparel ordered the lower the cost per unit becomes.
- Tip #2. Look for a cotton mix product vs 100% cotton. The product chosen plays a factor in the price of custom apparel. Name brands, type of fabric and specialty items will drive the price up. Changing a product from a 100% cotton ringer tee to a 50-50 white tee will dramatically bring the cost down.
- Tip #3. Be flexible on the colors of your custom tee shirts. Color of your custom t shirt also enters into the mix. Because color shirts require extra steps in the printing process you will find that it is less expensive to print custom t-shirts on white rather than color.
- Tip #4. Be aware, the more elaborate and more locations of the t-shirt design, the higher the cost. When you make your own t-shirt for your school, your t-shirt design plays a big factor in the cost. How many colors and where you want it printed will determine how much you pay. Basically, the more colors and the more areas you print, on your custom t shirt the higher the cost. When you make your own t-shirt the best rule of thumb for a cost effective custom T-shirt is, one color and one side.
- Tip #5. Stick with sizes less than XL. Lastly, size plays a factor. You will find that custom tee shirts sizes above XL cost a bit more. Unfortunately the only thing one can do to change that is hit the gym!
Have a great day and remember when you make your own t shirt:
Price = Quantity + Product + Color + Design + Size.
[ABOUT ERIC UZELEC – TheShirtPrinter.com]
Eric Uzelac has printed thousands of T-shirts for schools and churches all over the U.S. While some party-poopers may discount the need for “yet another T-shirt”, Eric understands how each T-shirt provides your students and staff the opportunity to be a walking billboard and word of mouth marketing voice in the community. Eric can help you avoid the pitfalls most screen printers make and give you tips on designing a T-shirt that really creates buzz! One unique thing about Eric’s company is that they also provide FREE SHIPPING anywhere in the U.S. – so let Eric’s team design and print your next T-shirt! Launch your idea today in the world famous Design Lab at TheShirtPrinter.com!
[BONUS]
Watch this tutorial video from TheShirtPrinter.com about “How to Add Names and Numbers to Your T-Shirts”.
Like TheShirtPrinter on Facebook and see Eric’s ad on the side of the full version of our site.
I recently spoke to a Christian school about marketing and social media. During the full-day marketing clinic, I got to spend 90 minutes listening and facilitating a discussions with this dynamic group of front-line soldiers. They had some great ideas on developing, capturing and sharing content about the students they were with every day.
Your front-line soldiers are sometimes parents of current or former students, sometimes former students who have returned to your school to teach (that’s a story I would capture on video because that says a lot about how great your school is), and sometimes your teachers just love teaching in a Christian school environment.
Here are 3 ways to encourage your teachers so they will be a solid source of referrals for your school: (more…)
As you ramp up your organized admission/marketing events such as an Open House or Preview Night, you need to be thinking smart about social media. You need your very own social media command center.
As a Duct Tape Marketing consultant (learn why I believe Duct Tape Marketing is the best marketing system for any private school), we focus on strategically thinking about social media, not just treating it as an isolated island. Enjoying an integrated marketing approach for your private school will not only help you see better results, you’ll have the confidence of a long-term, strategic social media effort as opposed to a “fly-by-the-seat-of-our-pants” way of doing things. Some of you know what I’m talking about. Let’s do social media better!
John Jantsch, the founder of Duct Tape Marketing, recently posted 18 elements of a strong social media command center. Have fun looking at this list and thinking about how you could implement one or more of them during your marketing season. You will need to put your innovation hat on and think “outside the box” as you adapt the suggestions to your admission event, but I suspect you will walk away with some game changing ideas that sets you apart from competing schools.
READ: How to Create a Social Media Command Center by John Jantsch
