But let’s be honest: while these are likely necessary elements in your overall marketing mix, there are many prospective families who are not yet ready to commit. One of their most obvious questions is: “does everyone really look that nice?” While some families are easily convinced, others shout out for proof: “Sure, you’re a great school, but show me the evidence!”
Here are 3 ways to showcase this evidence: (more…)
If you are like most schools, you spend alot of time (and money, too) seeking to impress families, showcase your very best, and eventually convert students into full-pay families for not just one year, but until they graduate!
Typically, I see 4 main areas where schools spend alot of resources: (more…)
Earlier this month, we conducted a popular webinar called, “7 Tips to Getting More Likes & Comments on Your School’s Facebook Page”. For the first few weeks after the webinar, we offered exclusive access to the archived recording to all those who registered (consider it a perk!) Today, we release this video to everyone on our new school marketing YouTube channel.
Why should you watch this webinar?
Would Your School Like to Have More Fans?
Would You Like to See More Comments on Your Posts?
Would You Like to Increase Your School’s EdgeRank?
Previously, I submitted the first part of “3 Ingredient of Your School’s Social Strategy” (click to read Part One). The first two ingredients mentioned in that article, having good “integration” and being “interconnected,” are crucial pieces in a school’s social media strategy. The third ingredient—the special sauce, mentioned in this article—is the strategic effort of making a solid plan.
This is the 2nd part of an article I wrote for EdSocialMedia – a national forum discussing the role of social media in education.
Recently, I was given the opportunity to contribute a unique article for EdSocialMedia, a national forum discussing the role of social media in education.
Your school’s social media strategy must have a solid foundation before getting bogged down in the tactical choices. While there is a bit of a buzz about Pinterest, a curiosity about Google+, and a (bored) familiarity with the functionality of Facebook, the tools won’t make any difference unless your social media plan is strategic. It must act as your recipe as to “what-when-where-to-post” to ensure anybody pays attention to what you’re whipping up for them to consume.