The best way to attract targeted audiences is to offer them something of value, not a promotional brochure. Schools are conditioned and prone to be some of the worse self-promoters, but just about every business is guilty of it. But if we do not promote, how will they come?
I suggest that there are 3 easy ways to produce content that will attract the right kinds of families to your school: (more…)
As your marketing and admission season ramps up, you will likely place advertisements in local magazines and newspapers (and for some of you, you may also pay to advertise on Facebook as well.) Here are 5 tips to make your advertising more effective: (more…)
Hashtags are the rage on Twitter, Instagram and even Facebook (and yes, they are available on other platforms as well). There are alot of you out there who are still confused about what hashtags are or even how to use them effectively within social media or your printed materials.
Listen to our podcast on hashtags and enjoy the first minute or 2 if you’re a fan of Jimmy Fallon or Justin Timberlake!
SHOWNOTES:
If you are a Christian school within 100 miles of Kansas City, we should meet!
I will be in downtown Kansas City during the days of October 24-26 for another conference, but would love to schedule a FREE phone or coffee conversation with you and members of your Christian school marketing team.
We love helping Christian schools all over the country understand how to use social media (Facebook, Twitter, Pinterest, YouTube and Instagram) to communicate with current families, but also to help generate great leads from prospective families, too!
If you are in the KC area and would like to meet, I would love to hear from you. The consultation is absolutely FREE – just brainstorming time to help use the power of social media in your school marketing.
Email me:
randy [at] yourschoolmarketing.com
