School marketing podcast #30: Part 1/3 - 9 Steps to Marketing Your Christian School

This is the first of a 3-part series called “9 Steps to Marketing Your Christian School.”  Over the next several months, we will roll out blog posts, free webinar, and a free e-book around these 9 steps.  In this first episode of this series, we will address the communication component of the 9 steps, which includes steps #1-4.  You will learn:

  • the importance of your school’s marketing and communication team agreeing on a definition of marketing,
  • the critical role of differentiation in your communication strategy,
  • the integration of recruiting, retention and referrals (the 3 Rs of school marketing)
  • the necessary assessment of your visual brand and how your brand communicates to your ideal families


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