School marketing podcast returns in September!

After a summer hiatus, we are gearing up for the return of the School Marketing Podcast!  Here’s some of the topics we will include in our episodes:

  • Mobile video (Vine & Instagram)
  • Email marketing for prospects
  • New ways to do Open House
  • Using webinars to generate leads
  • Why  your HOS should write a blog (or do a video blog)
  • Why your HOS should podcast
  • How to create a compelling series of marketing events that lead families into your database
  • Some innovative ways to market your school at high-emotion events (i.e., graduation, Christmas programs, etc.)
  • How to fill seats at all grade levels and how a campaign targeting Lower School is different than Upper School
  • Highlights from our Summer 2013 mission trips to Honduras and West Africa
  • Developing high-value content for prospective families that will make them want to enroll in your school
  • Social media strategy (know what you are doing, when to post, what to post, and how to get your audience to care)
  • Guest interviews (would like to be a guest or would like to suggest someone who you would like to hear interviewed?)
    . . . and more!

As always, we will continue to provide a playback option on our site as well as making the school marketing podcast available via iTunes.


Also, follow our Facebook and Twitter feeds to get the latest podcast episode.