School marketing podcast #17: Social Strategy Part 1 (Integration)

We begin our series on creating an effective social system for your school.  In our first episode in this 3-part series, we talk about the importance of INTEGRATION.  Also, I hope you’ll enjoy the D U C K  D Y N A S T Y tribute in the intro – who would have thought we would have such a famous person perform the intro to our podcast?

Time [14:29]


  1. Read this recent series of guest articles that Randy wrote for edSocialMedia: “3 Ingredients of Your School’s Social Strategy” (Part 1) and “The Secret Sauce of Your School’s Social Strategy” (Part 2)
  2. Read the additional article by John Jantsch, “What Integrated Marketing Looks Like Now“.


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