Visual content matters in a cluttered social media world.
Instagram and Pinterest are two exciting platforms that not enough schools are using to market themselves to prospective families. Both of these platforms are also perfectly suited to cultivate a strong loyal ambassadorship among current families, but their power to connect with prospective students and their parents is not being harnessed by schools.
In July 2016, I will be presenting this topic at the 2016 AISAP Annual Institute (Association of Independent School Admission Professionals) in Fort Worth, Texas. The title of the session is: “Why You Should Be using Pinterest and Instagram to Market Your School”. You can learn more about the MarCom sessions here.
In this session, you will learn why these two platforms are unique for reaching your target audience and creative and practical suggestions on the type of content that you should post in each platform. Even though you are already busy enough with Facebook, Twitter and YouTube, you will also learn the tools that successful schools use to incorporate Pinterest and Instagram into your marketing system of recruiting, retention and referrals.