Randy Vaughn, Christian School Marketing Consultant, will present three social media session topics at 6 different times during the annual RenWeb Power Conference (this year in San Antonio, TX).
If you are attending the Power Conference, use the hashtag #RWPC.
Randy’s sessions are as follows:
TUESDAY – 10:30am
THURSDAY – 7:30am
They say “a picture is worth a 1000 words”, so how is your school’s visual content strategy on social media? Are you publishing the right kinds and lengths of videos on YouTube, Vimeo, Instagram or Vine? Are you just adding albums of photos on Facebook but not really sure who looks at all of them? Are you unsure what size images to use on the different social media channels? Come hear strategies, tips and examples of schools and organizations who are implementing a highly effective visual content strategy.
TUESDAY – 1:50pm
TUESDAY – 3:10pm
WEDNESDAY – 12:40pm
Schools are notorious for incessant self-promotion all in the name of “filling seats” – but this is the least effective approach to social media. In fact, your prospective families will be turned off if all you do is talk about your school – how does that impact them? In addition, your current families will be less likely to share your posts because your social media posts are all about you. We we will learn that social media not all about YOU but all about your prospective families. Come learn the keys to having a highly effective social media strategy!
WEDNESDAY – 9:20
WEDNESDAY – 2:00
WEDNESDAY – 3:30
With choices such as YouTube, Facebook, Twitter, Pinterest, Google+, Instagram, SnapChat, Vine…..well, running an effective social media system is overwhelming! Do you know the best tools, apps, and other resources to use when posting to these various social media channels? We will talk through all the options and share the best tools to help you be most effective and efficient on social media.
[Scroll to bottom to listen to interview and to visit shownotes of this post for links to items mentioned in this episode]
Interview guest: Jaclyn Day, Director of Marketing and Communications at RenWeb School Management Software.
When it comes to social media, you definitely have to think about working SMARTER, not harder! There is so much to manage and get posted in a timely manner. If you are in communications, enrollment management, advancement or admissions and you are feeling overwhelmed by social media at your school, this episode will help!
Jaclyn Day, Director of Marketing and Communications at RenWeb School Management Software, answers these 5 questions:
- What tools can schools use to manage their social media profiles more easily?
- Where should schools focus their energy first?
- How can schools generate content for social media accounts if just one person at the school is responsible for updating and monitoring all of them?
- What are some ways to make social media and inbound marketing actually pay off for a school?
- How can schools get ahead of their competitors by using social media accounts or creating a content strategy for them?
As well, Jaclyn speaks of the RenWeb PowerConference coming up in July 2015. At this time, there is a waiting list, so those wanting to attend are encouraged to register in the event there is a last-minute cancellation. I (Randy) am speaking at this year’s PowerConference in San Antonio in 3 classes about social media.
JACLYN’S BIO:
Jaclyn Day is the Director of Marketing and Communications for RenWeb School Management Software. She oversees the brand’s editorial and visual strategy, coordinates all internal and external communications, and oversees digital/social content and engagement. Prior to joining RenWeb in 2009, she worked in Washington, DC, focusing on public relations that specialized in public affairs, digital strategy and corporate messaging. Jaclyn is passionate about social media and inbound marketing and how they relate to corporate communication in the digital age. After Jaclyn joined RenWeb, she developed a successful social media strategy from scratch and revamped internal and external marketing communications. Jaclyn received her Bachelor of Arts in Public Communication with a concentration in Public Relations from Washington Adventist University. She still lives and works in the Washington, DC area.
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Your faculty and staff represent the face of your school. They are the frontline customer service professionals.
As well, they are the people your alumni speak about when they tell about their life-changing upbringing at your school. Parents may be impressed with brand new facilities and glossy admission materials, but the stories of your teachers, office staff, administrators and extracurricular leaders are what they really want to know.
- When a young mother first glances at your website, what will she learn about the people whom she will soon trust to care for her “baby girl”?
- The middle school Dad may ask questions at a preview event about the winning or losing records of the coach for the boys’ basketball team.
- Upper school students may even try and find a Twitter handle or Instagram account for the band director or football coach so they can “investigate” what kind of people they really are.
- Passionate parents are often eager to know a teacher’s pedagogical principles.
So how can you satisfy these inquiring minds with the information and inspiration that will turn their heads toward enrolling in your school? In my guest post on edsocialmedia.com, I offer 5 things you should feature on your school’s website faculty pages, in your admission materials and on the wall near every staff member’s door.
READ FULL ARTICLE: “5 Ways Families Connect with Your Faculty & Staff”
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![Strengthening Christian Schools Class: Setting Up for Social Media Success [Instructor: @schoolmktg , Randy Vaughn]](https://www.yourschoolmarketing.com/wp-content/uploads/2015/04/scs-class-sm.png)
I’m excited to have been asked to be the instructor for “Setting Up for Social Media Success” via Strengthening Christian Schools Classes. This 4-week course will ensure churches, ministries and Christian schools install an effective social media system. These virtual sessions will be conducted on Monday nights, 7pm CT, on May 4, 11 and June 1, 15. Each class will last about 60 minutes.
SESSION 1: Essential elements of a social media system
In the first session, we will example the essential elements of a social media system, learning how to develop the right kind of content that ensures consistent engagement.
SESSION 2: How to choose the best tools, channels and platforms to use for your audience
In session two, you will learn how to choose the best tools, channels and social media platforms to use for your audience (members, donors, parents, AND prospects).
SESSION 3: How Christian Schools/Ministries should be using Facebook (and why it is still the best tool)
In session three, we get very practical and discuss how to use your Facebook page to communicate to current members/families as well as showcase evidence to prospectives.
SESSION 4: Visual Content Strategy
In session four, we will explore having a powerful visual content strategy on social media. We will examine best practices for how churches, ministries and Christian schools can use photos and videos on Instagram, Pinterest, Vimeo/YouTube and even Facebook and Twitter.
