Winning Over Families: Part 1 of 2

Private School Marketing: Making First Impressions

If you are like most schools, you spend alot of time (and money, too) seeking to impress families, showcase your very best, and eventually convert students into full-pay families for not just one year, but until they graduate!

Typically, I see 4 main areas where schools spend alot of resources: (more…)

VIDEO MARKETING: Creative Teacher Using YouTube Goes Viral

Just a few days ago, I bragged on schools for incorporating user-generated content into your social marketing efforts.  Friends share friends’ stuff!

Now, a new video is popping up all over education-related blogs and anyone who loves creative activity in the classroom.  I know the intent was not likely to drive almost a half-million hits (at the time of this writing), but it was more likely to keep the students awake in class!  Seriously, I applaud the teacher for utilizing a creativity in his classroom.

Beyond the innovative classroom instruction, there is so much social marketing potential here – as all these hits translate to positive SEO juice for your site, and it is social candy for your Facebook and Twitter account.  When your staff or students use video content in innovative ways, people like to watch!

– Randy


Creative Video Content – Great Marketing for Schools

Enjoy all the creativity from this high school who shot their entire lip-dub video backwards (see link below the video for original footage)!  Amazing talent – and a great way to market your school’s innovation. Here’s are 4 simple ways that this single video can be used in this school’s marketing (imagine if this was YOUR school):

  1. TWITTER – The initial source for this video came to me via a tweet I saw from one of my followers (by the way, follow me @schoolmktg).  Hundreds – maybe thousands – of followers all over your community could see your innovation without having to spend a dollar on TV advertising (or radio, print, etc.)  I saw it tweeted as “Ten of the best high school lip-dub videos.”
  2. FACEBOOK – Videos of this nature are like social candy for Facebook junkies.  This could be played on your FB page, then shared by all of your fans on to their own personal profiles, and then on and on.  I think you could garner a few new “like” this way for sure!
  3. YOUTUBE – Another great source for viral activity – and a way to introduce interested parties to other videos you have (maybe not as innovative, but perhaps educational or informational videos about your school).
  4. BLOG – Embedding videos into your blog posts make for easy content-generation (case in point!)

– Randy


(Now watch it “backward” in its original form)