Private School Marketing - Randy Vaughn

Welcome AISAP members and participants at the Annual Institute in Fort Worth!

Many independent schools have a grand long-term vision, but the daily grind of marketing is often characterized as:

  • CHAOTIC (led by trendy fads)
  • COPYCAT (doing whatever your competition is doing)
  • CHRONIC CONFUSION (doing what you have always done because you’ve always done it that way).

Wouldn’t you rather have a systematic approach to marketing?

Wouldn’t you rather dust off the rarely-used, spiral-bound “marketing plan” and install a marketing system that is dynamic, intentional and strategic?

We want to help your school install this kind of marketing system through our “9 Steps to Marketing Your Private School” coaching program.

Private School Marketing Program - Randy Vaughn

OPTION 1: (appx 1 full year) This is our signature comprehensive program that most schools choose; we work with your school on a very personal basis, communicating bi-weekly, and including a scheduled on-site visit (and we absorb any continental U.S. travel-related expenses!) towards the beginning our time together. In covering the 9 steps to marketing your school, we address a holistic view of school marketing, including the 3 Rs of school marketing: recruitment, retention and referrals.

Enrollment Marketing Roadmap

OPTION 2: (Enrollment Marketing Roadmap) During a brief visit to your campus and a few coaching phone calls, we can help give you a roadmap for enrollment success! While not having the accountability, follow-up and personal interaction over a long period of time, this roadmap may be the ideas opportunity to have us give you an assessment of your strategy and a practical implementation plan PLUS 3 additional months of virtual marketing coaching. You will have unlimited email support for the 3 months we are together so you can ask any question or receive clarification about the assignments, action steps or for us to review ideas you may want to implement. Learn more about the Enrollment Marketing Roadmap Plus+


  • Pay for either program by July 25, 2016 and receive 25% off
  • Pay for either program by August 15, 2016 and receive 10% off

CASE STUDY: Columbus Christian Academy, Columbus, MS

“Randy really helped us get a strong marketing foundation. We worked closely with Randy through many of the beginning steps of establishing a long range marketing plan in a way that was understandable for those of us “outside” the marketing circles. Just can’t say enough about the practical USABLE advice and direction we received.”


2014-2015 – 262 students (began consulting in January 2015)
2015-2106283 students (8% increase)

Rachel Thomas

Board Member, Columbus Christian Academy, Columbus, MS

CASE STUDY: St. Joseph Christian School, St. Joseph, MO

“We are encouraged and surprised by this type of growth.  As you know, growth is blessing, but wow, it is much more inconvenient as well.  Thanks for your guidance and strategies for growth.  Without a doubt, (Randy was) a key part for providing sound suggestions for experiencing growth.”


2014-2015 – 265 students
2015-2106 – 309 students (17% increase)

Dr. Jason Tindol

Superintendent, St. Joseph Christian School, St. Joseph, MO

To learn more about how we could work with your school (via any of the options listed above, or in a customized model), complete the form below for a complimentary 45-minute phone consultation!

During this conversation, we will identify the biggest challenge(s) facing your school, examine the benefits of installing a systematic approach to marketing, and discuss the cost of the program.

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  • We will have some initial communication via email, but we want to have this phone information on hand because eventually we will want to speak via phone.

Randy Vaughn quickly became a good friend to Covenant Life School, and he changed forever how we market our school. He realigned our understanding of marketing to help us think about what we can do to build a stronger sense of community and satisfaction among our current families so they will re-enroll and refer their friends. He helped us organize our marketing team to begin using an integrated social media system, with a systematic approach for planning our marketing strategies and methods. And he walked us through how to develop and present valuable content with shelf life to educate families and build trust so they will consider how our school can meet their needs, calm their fears and fulfill their desires.

Bob Schickler

Business Administrator, Covenant Life School, Gaithersburg, MD

Randy Vaughn

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Private & Christian School Marketing