Strengthening Christian Schools Class: Setting Up for Social Media Success [Instructor: @schoolmktg , Randy Vaughn]

I’m excited to have been asked to be the instructor for “Setting Up for Social Media Success” via Strengthening Christian Schools Classes. This 4-week course will ensure churches, ministries and Christian schools install an effective social media system. These virtual sessions will be conducted on Monday nights, 7pm CT, on May 4, 11 and June 1, 15.  Each class will last about 60 minutes.

SESSION 1: Essential elements of a social media system

In the first session, we will example the essential elements of a social media system, learning how to develop the right kind of content that ensures consistent engagement.

SESSION 2: How to choose the best tools, channels and platforms to use for your audience

In session two, you will learn how to choose the best tools, channels and social media platforms to use for your audience (members, donors, parents, AND prospects).

SESSION 3: How Christian Schools/Ministries should be using Facebook (and why it is still the best tool)

In session three, we get very practical and discuss how to use your Facebook page to communicate to current members/families as well as showcase evidence to prospectives.

SESSION 4: Visual Content Strategy

In session four, we will explore having a powerful visual content strategy on social media. We will examine best practices for how churches, ministries and Christian schools can use photos and videos on Instagram, Pinterest, Vimeo/YouTube and even Facebook and Twitter.