Marketing your athletic program with @CoachWalrich @GALancerAD (podcast #56)

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Interview guest: Coach Jeff Walrich, Director of Athletics for Gilmour Academy (@CoachWalrich and @GALancerAD)


Marketing the athletic program is a passion of Coach Jeff Walrich, Director of Atheletics at Gilmour Academy, an independent, Roman Catholic, coeducational, college-preparatory school in the Cleveland suburb of Gates Mills, Ohio.

In this episode, we discuss:

  • the role of social media and athletics
  • how to “stop the scrolling”
  • how Coach Walrich is using graphics on social media to bring recognition to student-athletes
  • how parents and grandparents react to the recognition their student-athlete receives
  • how to give parents a site where they can download graphics for their child’s scrapbook
  • how students are asking Coach Walrich how they can be featured on one of the graphics
  • how to manage multiple social media accounts
  • the book most recommended by Coach Walrich (and Randy, too) in understanding what to post on social media
  • how Coach Walrich is using an APP to increase attendance at all of their athletic events (and other events around campus) and the students love it!

Click below (or click “MORE”) for all the links and action steps from this episode!

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Marketing your athletic program with @CoachWalrich @GALancerAD (podcast #56)