Facebook. Most everyone you know is on it. Most everyone you know is on it a lot. If your families and prospective families are on Facebook, then your school should have an active presence on this giant social media platform. But simply having a presence is not good enough. You need to have an ACTIVE presence on Facebook for your school to stand out in the newsfeeds of those interested in either attending your school (prospective families) or engaging with it (current families). So what do you post on Facebook? In this course, we’ll outline our strategy for helping schools know what to post and an easy acronym to help them remember it. We’ll also provide several other Facebook-related resources to ensure your school’s Facebook page is fully optimized.

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