Feed the Beast: A Fresh Look at Press Releases

You’re this far along in the school year and you haven’t put out a press release yet?  Really?  Is there nothing going on at your school?  Let’s revisit this issue.

First of all, whether you’re reading this 2 weeks after opening day, or if it’s 2 months before school’s out, everything still applies.  Press releases are not the same as they used to be.  Press releases have gained alot of press (pitiful pun intended) for their amazing functionality.  Rather than clunking out a hot story and running it (or faxing it) to the local press, today’s press release has a broader audience.  (more…)