Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell powerful stories of your school’s ability to produce top graduates who are ready to change the world!
However, like many campus events only witnessed by insiders (current families), many marketing opportunities are missed. When prospective families, your ideal target audiences and investigating students want to learn about your school, you need evidence to prove every claim you make on your website. Families are too sophisticated (and appropriately suspicious) of “marketing speak” they see on your brochures or website. They want validation. Highly emotional moments in the life of your school offer numerous opportunities for evidence.
In my recent guest article on EdSocialMedia.com, I mention some marketing opportunities you may have overlooked at your recent graduation event.
– in the commencement program, have a full page dedicated to the cumulative amount of scholarship money awarded to the graduating class and from what universities such money came. This is powerful evidence of the type of scholar produced by your school!
Click to read: “Marketing Fail: 7 Opportunities You Missed at Graduation”
Learn more about our Enrollment Marketing Roadmap PLUS+ to get your enrollment strategy back on track!
As your marketing and admission season ramps up, you will likely place advertisements in local magazines and newspapers (and for some of you, you may also pay to advertise on Facebook as well.) Here are 5 tips to make your advertising more effective: (more…)
As private and Christian school marketing consultants, we get many of the same questions about how to increase enrollment, how to improve word-of-mouth marketing, and a lot of questions about using social media for schools.
Probably one of the most common questions we get is:
“What kind of things should we post on our school’s Facebook page?”
The answer I give them can also apply to other social platforms, especially your school’s blog, Twitter and Pinterest. (more…)
Click image below to follow us on Pinterest for ideas, resources and tips for marketing your private school:
For schools not on Pinterest (now or never), it is still essential to consider your school’s visual strategy because parents and prospectives may want to pin your stuff! So even if you have no plans on pinning yourself, be sure and offer them strong pinnable visuals on your web pages, in blog posts and throughout your site that can be pinned (having a quick “Share” button with a Pinterest option is essential). You can also create strong video content on YouTube that can be pinned as well.
Read: A Pinterest strategy without pinboards