Graduation is one of your school’s best marketing events. Tears of joy, cheers of pride, and years of experiences tell powerful stories of your school’s ability to produce top graduates who are ready to change the world!
However, like many campus events only witnessed by insiders (current families), many marketing opportunities are missed. When prospective families, your ideal target audiences and investigating students want to learn about your school, you need evidence to prove every claim you make on your website. Families are too sophisticated (and appropriately suspicious) of “marketing speak” they see on your brochures or website. They want validation. Highly emotional moments in the life of your school offer numerous opportunities for evidence.
In my recent guest article on EdSocialMedia.com, I mention some marketing opportunities you may have overlooked at your recent graduation event.
– in the commencement program, have a full page dedicated to the cumulative amount of scholarship money awarded to the graduating class and from what universities such money came. This is powerful evidence of the type of scholar produced by your school!
Click to read: “Marketing Fail: 7 Opportunities You Missed at Graduation”
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