School Marketing – Phase 3 – Customized Marketing Coaching Clinic

School Marketing - Phase 3 - Customized Marketing Coaching Clinic

  • We conduct a full-day marketing coaching clinic at a location of your choice
  • Our suggested time for the clinic is 8:30-4:30 with a working lunch
  • To accommodate busy schedules, we are available to conduct the clinic any day except Sunday
  • Putting all the pieces together, we showcase how a comprehensive marketing system for your school will maximize communication, strengthen referrability, and organize your marketing team
  • This clinic is done for your school only – so the entire day is spent analyzing your unique story
  • We allow up to 20 participants – you can include your entire marketing team (Board, staff, parents, students, etc) – a “team” approach is the key to your school’s success
  • The morning session will be laying marketing foundation principles intended to address the top marketing and communication challenges based on the findings we discover in Phase 1.
    • The session topics may include:
      • Clarifying the need for a strong marketing strategy, including targeting segmented markets
      • Identifying the unique distinctions that your school offers in contrast to other educational choices
      • Articulating clear communication messages to be used in all marketing publications
      • Examining an effective brand identity while offering objective assessment of your current practice
      • Enhancing word-of-mouth promotion and referral marketing strategies
    • The afternoon session will include:
      • Reviewing current advertising and promotional strategies
      • Using an email marketing system as a means of effective follow-up and repetitive communication
      • Developing an effective social media strategy and implementation plan
      • Identifying the most effective social media outposts for communication and marketing
      • Examining your school’s website as a marketing tool, not just an internal reservoir of information
      • Assigning responsibilities for high priority projects that need immediate attention
      • Identifying high priority projects or tasks that need further exploration or analysis
      • Mobilizing your marketing team for implementation (who does what by when!)
      • Creating an effective follow-up plan for accountability

GO TO BACK TO PHASE 1 – NEEDS ASSESSMENT

GO TO BACK TO PHASE 2 – PARENT / STAFF SURVEY

GO TO ONTO PHASE 4 – IMPLEMENTATION COACHING ENGAGEMENT

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