*UPDATE* – this conference has been canceledÂ
I am so excited to share the keynote address at the Strengthening Christian Schools Conference in Ontario, California (just outside of LA) on June 18-29, 2015. The title of my address is “The Impact of Social Media for Christian Schools.”
This is more than just how to use Facebook, Twitter, and Instagram to market your school. This is a “bigger picture” address, hopefully allowing me to speak about how social media has transformed our families, our students and our schools. The following is the outline of my address:
 1. Historical Rise in Changing Communication
- How parents participate and how it has changed their family
- How students have contributed to the rise and fall of different platforms
- How schools are missing the opportunity to influence, inspire and inform
2. The Dangers of Social Media
- How students’ obsession with likes/followers can be harmful to their identity
- How parents’ oblivion to social media damages their home discipleship
- How schools’ overt self-promotion ruins the organic nature of social networking
3. The Opportunities of Social Media
- How students communicate now and how they likely will communicate in their post-secondary future as graduates/donors
- How parents need to be inspired before they are informed
- How schools tell stories, communicate their unique brand, and how social media fits in your marketing plan
Register to attend a number of practical sessions on the following tracks:
- Board Governance Track
- Development Track
- Leadership & Innovation Track
- Marketing & Enrollment Track
- School Improvement Track
- Teaching & Learning Track
- Technology Track
REGISTER NOW! (*UPDATE* – this conference has been canceled)
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