One of the most common questions I get, when consulting with private and Christian schools, is: “how do we compete with free?” With the rise of free charter schools, alongside the long-standing challenging of competing with free public schools, tuition-based schools are continually being forced to showcase value for the cost of tuition. Why would a family pay for private education when (if this is the case) the “free” public schools are strong schools? Why would a family choose an expensive private school when new, niche-based charter schools also offer smaller class size?
How will you compete with free?
In this episode, I share with you a handful of responses from a recent audience survey where I asked YOU to share your ideas on how you compete with free. In future content (report, blog article, etc.), I will reveal even more ideas, but episode #51 of the School Marketing Podcast will get us started!
Episode length: 14:29
See action steps below . . .
- If you still want to weigh in on the question, “How to compete with free?”, contribute your own ideas: click here to participate in the survey
- [Update] one of the survey participants that I quote in the podcast is from deanschoolconsulting.com – I misunderstood the comments on the survey (“is free really free”, starting at 5:20), as I perceived her wish to be for anonymity. I apologize for leaving Jodi Dean’s name unmentioned on the podcast. It was never my intention to try and claim her thought as my own.
- Update on Randy’s speaking schedule at various private and Christian school conferences, including RenWeb in July.
- What’s up with our 14:29 format?
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