Heather Hoerle, Executive Director of SSTAB (Secondary School Admission Test Board), shares a brief, but important topic, “A Year of Trustee Topics in Admission” in the video below. In summary, she shares:
- Enrollment management should always be a strategic priority
- Hear at least 3 times a year what’s happening to examine trends in the market space
- Reporting should be all-year round (so there’s never any surprises)
- In the fall, analyze enrollment season results, especially dissecting the numbers by specific categories
- Whether you are seeing a decline or an increase, you need to know why
- In the winter, you may not fill every seat in your first season (around February); step up your efforts toward the spring/summer to fill available seats by the time the second season ends in August
- At the end of the school year, the Board and Admission team should consider a thorough checkup
- Understanding your competition (it’s not just private schools)!
This video courtesy of TrusteeU & Advis
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