In Texas, we have 4 different seasons. Winter, Summer, Friday Night Football and March Madness!
In August, Friday Night Lights sweeps over our schools with incredible enthusiasm [RELATED ARTICLE:“Friday Night Football – A Modern Mobile Marketing Marvel”]. As many people talk this week of NCAA’s college basketball March Madness brackets, this is a prime time to talk about your school and COLLEGE. Here are 3 ways to tie in your school marketing to what will likely be a trending (more…)
Recently Facebook updated it’s policy regarding contests and promotions. In the past, for example, (to be “legal” under Facebook’s guidelines and policies), you were not allowed to ask people to LIKE your page and then make them eligible for a prize or giveaway. Well that has all changed. Click here to see Facebook’s announcement.
We’ve put together a series of articles and resources to help you navigate through this change (more…)
After a summer hiatus, we are gearing up for the return of the School Marketing Podcast! Here’s some of the topics we will include in our episodes: (more…)
So how does your social media presence thrive during these few months when there are so many people in your office on vacation? Perhaps as the headmaster or the chief admissions officer, you imagine working shorter work weeks to enjoy more 3-day weekends with the family at the lake, beach or on the golf course. Or you are planning that family vacation and your spouse has threatened you with your life if don’t learn to put down the iPad during your day at Disney. While every school marketing professional needs refreshment and renewal, do not let your absence have a negative impact on your social media presence.
Just because you are not there, doesn’t mean that prospective families have stopped looking. Do not go missing in action!
When your mind is in summertime mode and perhaps you are having trouble figuring out what kinds of things to post, consider some of the following ideas that I shared in this guest post:
This past Memorial Day, our family made the intentional decision not to just make this holiday about sleeping in, eating a lot of food and hanging out.
We had heard an interview on a local radio station about a Memorial Day fundraiser for an organization called “Carry the Load.” Being a running family, this intrigued me enough to listen further. One of the beneficiaries of this year’s Memorial Day CTL event was to be another organization called “Sons of the Flag”. SOTF is dedicated to raising awareness for and helping burn victims, either soldiers, firefighters, or civilians.
The Executive Director, Ryan “Birdman” Parrott, was being interviewed (more…)
This past Memorial Day, our family made the intentional decision not to just make this holiday about sleeping in, eating a lot of food and hanging out.
